Your go-to insights on
what is capturing attention

The ATTN Economy is an independent media company decoding how attention moves,
what captures it and how those dynamics shape behavior, culture and markets. Support Us

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Weekly insights decoding the currency of attention.

Data-driven analysis, campaign dissections and the signals that matter, delivered to your inbox.

Chart showing US daily holiday shopping spend vs average discounts in 2025, with peaks on Prime Day, Black Friday, and Cyber Monday, highlighting the impact of shopping events on spending and discount trends.
A crowd of people, some holding cameras and phones, gathered outdoors at night, with bright lights and trees in the background.
A collage of multiple smartphones displaying different social media posts, videos, and apps, with a purple circle background.

Attention is our new currency. We look at how it shapes what we think, how we spend and who wins in this economy.

Through original research, data analysis and industry conversations, we help organizations understand where attention is flowing and what it means. Want to know more?

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